In this essay, I have rejected the inductive interpretation of the paradigm of contextual implication (to say “p”; is to imply that one believes that ) and proposed in its stead an explicatory model according to which a speaker in making a statement contextually implies whatever one is entitled to infer on the basis of the presumption that his act of stating is normal. In developing this model, I show how contextual implication depends on three distinct matters: a stating context, (...) presumptions of normality, and rules for the correct use of expressions. (shrink)